Made by locals, for locals
Phoenix pet food was developed by members of the IndePet group in response to the ongoing deep discounting they were experiencing in the pet food category, that was eroding margin at every turn.
Phoenix is available exclusively in IndePet pet stores, and all IndePet shareholders are joint owners of the brand.
Phoenix is a premium grain-free and sustainably sourced dog food available in 5 varieties and 2 sizes. The range is supported by a strong promotional calendar as well as competitive margins.
The ongoing marketing celebrates the brands unique position in the market – Made by Locals, For Locals. Phoenix is the only pet food available that is developed and owned by the pet store you are buying it from.